Ground breaking support for online gamblers
GAMSTOP is the first national self-exclusion scheme for online gamblers. It prevents registered ‘self-excluders’ from gambling across all 260 online gambling operators.
We built a unique service from scratch. In addition to resolving extremely complex technical issues, we also helped the client to meet new regulations and discover effective WOW through Agile. Critically, in-depth analysis, user research and support groups were required to create a tailored journey for a group of very vulnerable users.
A combination of strong service design and technical solutions led to the creation of a world-first system that:
- ● Responded to requests across hundreds of databases in 2,000th of a second
- ● Exceeded contractual agreement to process up to 1 million hits per second
- ● Helped ‘incubate’ a small client to allow 265 gambling firms register and connect to the service
- ● Helps gamblers to break a potentially critical addiction