Experience Design Director

Engine Creative – London

Date Posted: 28th August 2020

Who are Engine? 

We are Engine. A new breed of creative communications company. We operate via a unique collaborative model that curates specialist teams around clients’ needs, providing them with the answers they need now. And the questions they should ask of the future.

We work with some of the largest and most admired brands in the world, including Sky, Disney, Unilever, Royal Navy, Warburtons and Coca-Cola.

We’re proud of the accolades we have received in recognition of our work and in the last two years have won almost 100 top tier industry awards.

The Role: 

At ENGINE, Experience Designers see no delineation between product and service design and see human centered design and design thinking as way to add demonstrable value to any challenge or opportunity.

Experience Design Directors at ENGINE are expected to plan, lead and oversee the strategic and creative process used to create and deliver transformative multi-context products, services and communications for our clients.

Our Experience Design Directors are expected to not only take accountability for client success, but also the success of the wider experience design team and are directly responsible for setting and maintaining the standard of craft as well as providing oversight and clear actionable direction.

An Experience Design Director role at ENGINE should not be seen as a purely management role.  Our directors practice ‘leading by doing’ and actively balance a ‘hands on approach’ with ‘line management and mentoring’.

You will partner with other heads of design team (Directors of Visual and Verbal design) and actively support and report to ENGINE’s Chief Experience Officer.

Whilst not directly responsible, you are expected to be accountable for the commercial success of the wider experience design department.

Here’s what you should know if you want to be an Experience Design Director at ENGINE, on any given day you might:

Plan, direct and oversee design research & synthesis activities, including but not limited to...

  • Interview Planning & Facilitation
  • Workshop Planning & Facilitation
  • User & Proposition Testing, Planning & Facilitation
  • Persona & Archetype Development
  • Journey & Experience Mapping
  • Conceptual Modelling
  • Ecosystem mapping
  • Analytics Review & Analysis
  • Competitor Review & Benchmarking
  • Trend Forecasting & Analysis
  • Experience Strategy & Vision 

Plan, direct and oversee design concepting and ideation activities, including but not limited to...

  • Idea, Concept, Proposition development
  • Co-creation Sessions Planning & Facilitation
  • Scamping & Sketching
  • Storyboarding
  • Prototyping

Plan, direct and oversee detailed design and delivery activities, including but not limited to...

  • User flows & User Journey's
  • Information Architecture
  • Wireframing
  • Interaction Design
  • Prototyping
  • Documentation

You will be expected to demonstrate a range of different methods & outputs that illustrate your experience and skill in the above.

Who you are:

A strategic creative:

  • Demonstrates an understanding of how to interpret business, behaviour, brand and technology requirements and insights
  • Demonstrates an ability to apply human centered design, and design thinking techniques to actively solve problems

 A relentless innovator:

  • Demonstrates an ability to push invention over convention (regarding best practices)
  • Demonstrates an understanding of how new technologies will / could influence product and service design

 A passionate storyteller:

  • Clearly communicates their thinking & rationale behind strategic and design decisions
  • Actively contributes to presentation development & design
  • Actively contributes to internal & client presentations
  • Has experience public speaking

 A true collaborator:

  • Demonstrates a cross-disciplinary understanding (e.g. when and how to engage other disciplines / departments)
  • Actively demonstrates a desire to facilitate collaboration
  • A team player, consciously putting the wider project team first over themselves
Previous Experience & Qualifications:
  • A strategic creative able to deomstrate an understanding of business, behavious, brands and technology
  • An Expereince Designer able to apply human centered design and design thinking techniques to actively solve problems
  • An early adopter intouch with how new technologies can influence product and service design
  • A team leader with experience building, growing and managing a design team previously
  • Experienced in working closely with clients, presenting, and pitching regularly
  • Extensive background in design for UX and Experience with a depth in owning projects of this kind


We know our people are our superpower, so at Engine you can expect a great working environment and superb benefits to match, including free breakfast at the in-house cafe, gym discounts, contributory pension, cycle to work scheme and much more!

At ENGINE we believe in a culture of inclusivity, we celebrate difference and believe that diversity makes our business more relevant, our work more meaningful and our people more empowered. We’re committed to equality of opportunity for all and we're open to applications from all ethnicities, orientations, beliefs, gender identities + those with neurodiverse traits.

Find out more at: http://uk.enginegroup.com/

Closing date: 5th October 2020