avon-img-3

Avon

Avon

Representative place and order redesign

Representative place and order redesign

#designing-better-digital-and-multichannel-experiences

#customer-experience-design

#digital-strategy-and-change

#digital-strategy-and-change

#service-design-and-research

#service-design-and-research

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Brief

Avon wanted to reimagine and redesign their online place an order experience to deliver an improved representative experience and customer sales.

Approach

The prototype included optimised journey flows, new functionality and a contemporary front-end design to drive Avon’s mobile-first objectives. Key stakeholders were engaged from both local and global teams during the process, generating alignment and helping Avon to accelerate the delivery of a key part of their representative journey.

Outcome

Transform adopted a user centred design and agile approach to build a detailed understanding of rep needs and rapidly prototyped, tested and iterated the future experience.

Client response

“They delivered a step-change in experience for one of the most critical parts of the online rep journey, anchored in deep customer and broader market insight.”

Adriana Giurissa, Group eCommerce Director

“They delivered a step-change in experience for one of the most critical parts of the online rep journey, anchored in deep customer and broader market insight.”

– Adriana Giurissa, Group eCommerce Director