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BENSONS FOR BEDS

Bensons for Beds

DIGITAL TRANSFORMATION

Digital transformation

#designing-better-digital-and-multichannel-experiences

#customer-experience-design

#service-design

#service-design

bensons-for-beds
BRIEF

We were engaged to help enhance the Bensons for Beds digital experience with an ultimate goal of driving e-commerce sales and encouraging more footfall to stores.

APPROACH

We carried out a strategic review, that focused on understanding the needs of customers and identifying key digital propositions that would engage them. 

OUTCOME

We have now transformed the experience from a sales-focused and cluttered digital experience into a clean, intuitive and customer-centred experience. Conversion rate has gone up 50% YoY and up to 70% YoY depending on the promotion.

CONVERSION RATE UP 70% YoY