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DEFRA: MARINE MANAGEMENT ORGANISATION

DEFRA: Marine Management Organisation

DESIGNING NEW SERVICES FOR THE FISHING INDUSTRY

Designing new services for the fishing industry

#building-digital-systems-to-serve-complex-organisations 

#service-design

#public-sector-service

#design-and-delivery

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MMO
BRIEF

Marine Management Organisation aims to ensure that exports of fish to the EU remain efficient and regulated post-Brexit. Catch certification will potentially be needed for the £572M of English fish sales to the EU.

APPROACH

We were tasked with carrying out a discovery project investigating the flow of fish through the food chain, from sea to plate, in order to prepare for the required recording for compliance and to design a new transport documentation process.

OUTCOME

We specifically analysed the user needs around three key areas: catch recording, catch certificates, and transportation documents. Following our investigation, we will create a summary of user needs, an analysis of technical implications and architecture, and concepts for new digital services.

NEEDS ANALYSIS FOR CATCH RECORDING; CATCH CERTIFICATES AND TRANSPORTATION DOCUMENTS

CATCH CERTIFICATION FOR POTENTIALLY £572M OF SALES TO THE EU.