Post_office_size

POST OFFICE

Post Office

OMNICHANNEL STRATEGY

Omnichannel strategy

#designing-better-digital-and-multichannel-experiences

#service-design

#customer-experience-design

#research-and-insights

#research-and-insights

post-office
BRIEF

The Post Office wanted to define a digital first omnichannel strategy to establish its unique role and a differentiating strategy.

APPROACH

We combined commercial and strategic objectives with market leading propositions and customer personas.

OUTCOME

We turned the strategy into a reality thanks to its cross sector experience, pragmatism, commitment and drive.

CLIENT RESPONSE
“They bring a combination of robust methodology with a good dose of pragmatism delivering an outcome that lays the foundation for digital transformation.”

– Giles Dunning, Head of Digital