POST OFFICE
Post Office
OMNICHANNEL STRATEGY
Omnichannel strategy
#designing-better-digital-and-multichannel-experiences
#service-design
#customer-experience-design
#research-and-insights
#research-and-insights
BRIEF
The Post Office wanted to define a digital first omnichannel strategy to establish its unique role and a differentiating strategy.
APPROACH
We combined commercial and strategic objectives with market leading propositions and customer personas.
OUTCOME
We turned the strategy into a reality thanks to its cross sector experience, pragmatism, commitment and drive.
CLIENT RESPONSE
“They bring a combination of robust methodology with a good dose of pragmatism delivering an outcome that lays the foundation for digital transformation.”
– Giles Dunning, Head of Digital
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