Public Health England

One You Service Design

Public Health England

PHE wanted to develop a suite of new digital services to drive behaviour change among 40-60 year old adults, so they made better choices in smoking, alcohol, eating and exercise.

We designed and built a new digital tool, website and mobile apps based on our behavioural science and user-centred design approach.

The result?

Within one month of services going live PHE reported 1.2m visitors to the website, over 950,000 users of the HAY tool (77% completions) and 114,000 downloads of the apps. There are now over 2.1m users.

“The response to One You has been fantastic and we have been delighted to see such a positive reaction in the media, from our partners and from the public.”

Kevin Fenton, Director of Health & Wellbeing



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